Sigmund Freuds and Carl Rogers Differing Concepts of...

This essay is to describe Sigmund Freud’s and Carl Rogers’ differing concepts of human psychology concerning determinism. Freud is known to be a determinist. This means that he believes that humans don’t have free will, that there are forces beyond the individuals control which control their actions and underlying reasons behind behaviours. (http://plato.stanford.edu/entries/determinism-causal/). Rogers is known as a non-determinist. This is the belief that humans have free will, that they control their own behaviours, desires and are not bound by laws (http://www.oxforddictionaries.com/definition/english/free-will?q=free+will). However a new idea which mostly stems from the cognitive approach has been created called â€Å"Soft – Determinism.† This is the idea that people have a degree of free will. That our behaviours and desires are mostly determined however we can choose specific ways to act in particular situations. Freud created the Psychodynamic Approach to explain behaviour. Within it, he describes that there are 3 components of the human mind: The conscious, Pre-conscious and Unconscious. The conscious is the part of the mind which is in our awareness; it contains behaviours and desires which we are aware of. The pre-conscious is the part of the mind between the conscious and unconscious, it contains items such as memories and desires which we are not currently thinking about but can easily bring to conscious awareness. Lastly is the unconscious. This part of the mind isShow MoreRelatedEssay Personality Theories3167 Words   |  13 PagesJung Adler Rogers Maslow Humanistic strengths and weakness Psychodynamic strengths and weakness Some similarities of both Web Resources Freud Biography Biography Sigmund Freud was born May 6, 1856, in a small town -- Freiberg -- in Moravia. His father was a wool merchant with a keen mind and a good sense of humor. His mother was a lively woman, her husbands second wife and 20 years younger. She was 21 years old when she gave birth to her first son, her darling, Sigmund. Sigmund had two olderRead MoreThe Psychological Theories Of The Human Personality2210 Words   |  9 PagesThe human Personality is an individual’s distinctive behaviour, thoughts and emotions which work in tandem to create a unique personality. This essay will analyse the operation of personality by examining the three main psychological theories of; Carl Rogers, Sigmund Freud and Hans Eysenck. These theories were initiated to gain an understanding of the ‘mind’ and how particular personality traits come about. Each of these theories are distinguished by three theoretical approaches, which are: Nomothetic;Read MoreA Description of Analytic Psychology Essa y4799 Words   |  20 Pagesdescribe Analytic Psychology www.jungclub-london.org C. G. Jung Analytical Psychology Club London. Who looks outside, dreams, who looks inside, awakens, The term psychoanalyst is currently used to cover all those facts and theories presented in the works of Freud, Jung, and Adler. However it is often recommended that it should be applied only to the theory and practice of Freud and his disciples, and that the theory and practice of Jung should be designated Analytical Psychology, and that theRead MoreNature Vs Nurture : Nature Versus Nurture2536 Words   |  11 Pageschildhood and adolescence, most humans continue to develop and mature through out the entire lifespan, and will at times find themselves with evolving, and at times inconsistent or unclear,motivations. People also will find themselves dealing with identity crisis,which can have positive or negative impacts upon the personality of the individual, which could be a temporary condition, or result in long term changes to the overall personality. Introduction Positive psychology is the basis of this paper’sRead MorePsychology Workbook Essay22836 Words   |  92 PagesI. INTRODUCTION Objective I.1 Define psychology: the science of behavior and mental processes. |Margin Learning Question(s) (if applicable) |Page(s) | |None | | Key Terms Psychology: the science of behavior and mental processes. Exercises 1. Put a check markRead MorePsychosocial Factors as Determinants of Students’ Achievement in Senior Secondary School Mathematics12067 Words   |  49 Pagesmathematics. The variables that were addressed include test anxiety, locus of control, self concept, motivation, study habit and peer influence. The population for the study included all Senior Secondary School 2 (SSS 2) students in Ogun State. Two hundred (200) SS 2 students were randomly selected from four administrative zones in Ogun State. Seven instruments namely: Test Anxiety Questionnaire (TAQ), Self Concept Questionnaire (SCQ), Motivation for Achievement Questionnaire (MAQ), Peer Influence Questionnaire

Discuss The Night Circus by Erin Morgenstern

he Night Circus by Erin Morgenstern is a debut novel that transports readers into a fantastical world in another time. Use these book club discussion questions on The Night Circus to lead your reading group into the intricacies of Morgensterns novel. Spoiler Warning: These book club discussion questions reveal important details about The Night Circus by Erin Morgenstern. Finish the book before reading on. The Night Circus is not written in a linear timeline. Did you find the structure of the book disorienting? Do you think it was effective in mirroring the nature of the circus or did it just annoy you?Between the chapters that tell the story of The Night Circus are descriptions of the circus itself, written as if you are visiting it right now. What do these chapters add to the story?What was your favorite part of the circus? Which character would you most want to meet? Which tent would you most want to visit? Which food sounded most appealing?Why are Frederick Thiessen and the reverse important to the story? Why do you think some people were so entranced by the circus that they devoted themselves to following it around?Did you feel sorry for those who were being used in the game -- Isobel, the Burgess sisters, even Celia and Marco? Why do you think some people, like Mr. Barris, dont mind being trapped by the circus while it drives others, like Tara Burgess, mad?Why do you think Baile y was willing to give his life to the circus?Discuss themes of good and evil and free will verses being bound.What did you think of Marco and Celias relationship? Why did they fall in love?Why does the man in the gray suit feel so passionate about stories? What sort of commentary do you think the chapter Stories is the novel? On life?Rate The Night Circus 1 to 5.

Prince Sports Free Essays

Prince Market Analysis As the sport continues to experience growth due to the younger interest, Prince has created its own death warrant because it fails to see how it can create a positive and lasting strong hold in a market that has seen a recent upswing. One of the things that sticks out the most to me was the amount of time it took for Prince to realize its superior position in the niche market of tennis and other racket designated sports, I can’t grasp the idea that Prince was not already a major contender in the market. As the sports world is going through a makeover with sport phenoms seeking commercial backing, Prince has assured itself through social networking and sponsorship of young talented athletes is a way to snare young and upcoming players, pro or not. We will write a custom essay sample on Prince Sports or any similar topic only for you Order Now But, this very same issue can be seen as a down fall as well, to either the competitor or Prince. If Prince misses one or two up and coming players, no harm; but potentially missing out on millions in sales would devastate a younger company, a younger company must be spot on in their choices. Every match, win or lose, the player is getting recognition from the media, never a down side to branding unless the athlete does not become the star once thought possible; get them while they are young and you will create a devoted consumer (fan). In my opinion, Prince failed to protect itself when they entered into the arena of hosting minor events. I feel this is their biggest mistake. By doing so the competition should be able to see that doing the very same thing and co-branding with accessorizing services and or products can create a dent in the growth Prince would have seen from their own venues. Reason being, Prince is only one company while there are millions of up and coming stars that are looking for the backing of a corporate sponsor that stands behind its product’s with stellar customer service and an unwavering and resilient front in research that pushes the game to the next level. This is the only saving factor that Prince can rely on to push back the low end producers of equipment and apparel. But, a company with the ability to create and research new methods of manufacturing, innovative and out of the box designing (product and advertising), would create not only a sizeable but growing market saturation by merely addressing the latter. A new and upcoming player is a walking billboard, that when touched with social media and any airtime, frenzy can ensue for the product line and or services sponsoring the young athlete. A young and new exciting player that has a bankable and commercial attitude can spawn millions in sales for the company that sponsored them prior to athletic stardom. This is where Prince failed to cover their†¦well let’s just say door! As a new and upcoming player seeks to lay waste to the competition and seek to better their own bottom line through securing ad time for a bevy of products that may or may not have anything to do with tennis. The competition has done two things by always being at the beckoning call of the up and coming billboard, I mean star. The most important thing, the branding of their product, each and every time a camera shot is taken at a competition, or an interview on ESPN after a match, the competition has assured itself a front row seat into the pockets of player’s novice and professional. Second, by assuring co-branding and sponsorship, a two prong social media attack can be placed on the efforts to grow market share and sustainability created by a dual marketing campaign lodged against Prince by the competitor and fellow co-sponsor of the athlete. Co-sponsorship and branding however also limits the exposure a company could have in backing a new and upcoming athlete. By splitting the cost needed to sponsor an athlete I would only assume the money could be positioned to assist in other areas of concern such as research or ad time. This is where Prince failed to see itself, which I see as a flaw in their approach to assure continued growth, even if a new competitor copied their same exact plan. The competitor would fail because Prince would have all or some of the major accessorizing companies already on board. Again, this would also assist with in-house needs for cash that could be pooled for other pressing issues. But even with this idea in place, Prince would have to reshape their departments to assist those that would need the authority to make decisions on the spot with good information without the input of groups that may slow the process. A new competitor would already have thought of because it would need to be nimble and quick to decide (with good information) when creating co-marketing agreements and scouting new talent. Any competitor can see that the grass root approach to introducing, researching, collaborating, and a well-executed marketing plan can easily remove Prince as a Juggernaut in the tennis arena. Prince left the back door open in another arena as well. Social media is not a proprietary component and can cease to exist overnight if the public is no longer interested in it. This is where I think Prince left the door open and could be the second reason they fail to maintain growth. Having access to the needs and wants of a customer is the winning factor that all companies seek to gorge themselves on. A competitor would merely need to address the customer in a variety of ways. With the growth of the smartphone being the comparison of a personal computer and seen as a personal device like a toothbrush. A competitor merely needs to create a social platform that allows the consumer to be a part of the company through beta testing, questionnaires, sweepstakes, and other client building venues that assures growth for all involved because of the co-sponsoring and branding approach to introduce services and products; trending at its finest without the need to specialize. A competitor merely would have to create a smartphone application and its own social media web based portal that can be reached via a plug-in to the most widely used social media networks. Novice to professional players would be a great form of information needed to create or improve a better product with little to no amount spent in collating ideas needed to assure sustainability and new growth as they carve into the juggernauts once strong hold on a growing sport. I do see however an avenue that could assure Prince an edge with the current dilemma which it faces; but it also comes with a problem. The problem; the window of opportunity is based upon accepting an outside infusion of creativity by creating a major annual event. Doing so would create more than what they currently have because of the vendors and or bigger companies that would want to be invited or pay for a chance to main stream their idea and or company at the annual event. I would assume that a bigger opportunity would be created as the media and social media networks for the rights to air the event. It is my personal belief that Prince has become a sloth, slow and predictable. Its advantageous growth was due to an influx of new consumers, Price’s timing and position made it the lead in a once slow and dwindling sport. Prince’s obvious and monolithic stance does not provide it the nimble agility that an aggressive and blood thirsty competitor has when trying to grasp a growing market share that can dwindle away just as fast as it came. How to cite Prince Sports, Papers

Marketing Business Marketing and Communication

Question: You are required to create the following financial assessment for Portland Fit. Price Build Budget/pro forma RO1/payback Client Lifetime Value Create a new Financial avenues for the organization and a Work Based Structure "WBS". Answer: Financial Assessment of Portland Fit Portland Fit conducts training programs for runners as well as walkers of all abilities. It mainly aims for completing events like Portland Marathon. Price Build Portland Fit renders corporate fitness services in comparison with other high-end fitness centres for the same. Pricing Monthly Annually $100 $150 From the above table, it is easy to understand that Portland Fit charges $100 for the registration purpose in the fitness centre. For lifetime membership of Portland Fit, they charges $150 from the runners on annual basis. Price Build Unit Sales Year 1 Year 2 Year 3 Standard Monthly Membership Fees 23540 54800 65760 Premium Monthly Membership Fees 34540 24560 65870 Registration Fees 23650 45370 25470 Other Revenues 34250 65730 23260 Total Unit Sales 115980 190460 180360 Unit Prices Standard Monthly Membership Fees $2,340 $32,160 $54,600 Premium Monthly Membership Fees $65,760 $87,960 $97,650 Registration Fees $1,230 $3,460 $2,360 Other Revenues $54,600 $32,400 $56,570 $123,930 $155,980 $211,180 Sales Standard Monthly Membership Fees $3,426 $5,460 $2,315 Premium Monthly Membership Fees $3,567 $2,165 $5,674 Registration Fees 34250 65730 23260 Other Revenues 34540 24560 65870 Total Sales $75,783 $97,915 $97,119 Direct Cost of Sales Standard Monthly Membership Fees 34250 65730 23260 Premium Monthly Membership Fees $1,230 $3,460 $2,360 Registration Fees $2,340 $32,160 $54,600 Other Revenues 34250 65730 23260 Direct Cost of Sales $72,070 $167,080 $103,480 Prices are greatly influenced by the quality of equipment as well as services for the same (Winer Dhar, 2011). They enrol general wellness programs for the runners in addition to fitness facilities in an overall manner. Pricing build strategy of Portland Fit depends entirely upon the perception of the runners in an overall manner. Budget Marketing Expense Budget Year 1 Year 2 Year 3 Advertising $34,500 $23,560 $54,600 Sales Promotions $23,650 $65,790 $76,540 Marketing Training $12,430 $23,650 $35,630 Quality Assurance $34,650 $65,780 $21,540 Referral Program $23,650 $65,790 $76,540 Corporate Promotion $34,500 $23,560 $54,600 Public Relations $34,650 $65,780 $21,540 Website and Facebook $12,430 $23,650 $35,630 Total Sales and Marketing Expenses $210,460 $357,560 $376,620 Key Marketing Metrics Key Marketing Metrics Year 1 Year 2 Year 3 Revenue $3,426,500 $6,543,290 $8,754,000 Leads 23430 43500 45000 Leads converted 15% 12% 20% Referrals 91 45 89 PR Mentions 34 36 67 Testimonials 21 56 98 Annual Customer Attrition 15% 22% 32% Return on Investment Portland Fit evaluates efficiency of an investment for comparing various investments. Return on Investment is the measuring factors for relative investment costs in an overall manner. Return on Investment: =Gain from investment- cost of investment/ cost of investment = $235- $125/ $125 = $110/ $125 = 0.88 Payback Period Payback period of Portland fit ensures the length of time for recovering the cost of an investment. Determinant ensures undertaking position for longer payback period and desirable for the various investment positions for the same. Payback Period = Cost of Project/ Annual Cash Inflows = $100000/ $25000 = 4 years Client Lifetime Value Client Lifetime value is one of the important metrics adopted by Portland Fit. It mainly helps in: Understanding the generated return on investment on customer acquisition It mainly focuses on the marketing channels for optimization of lifetime value for the gross profits. It mainly tries for maximizing customer lifetime value for cost in customer acquisition in an overall manner. Ensuring retention marketing strategy It aims for marketing campaign and instant revenue for the targeted runners of Portland Fit. Creation of effective messaging, nurturing as well as targeting It mainly helps in segmentation for customer base in improvement in the personalized messaging system. Improvement in the behavioural triggers It mainly discovers the behavioural triggers for best runners in the Portland Fit. Improving output from the customer support area It mainly focuses on giving special attention for the valuable customers of Portland Fit. Work Based Structure Work-Based Project Start Date End Date Budget Implemmented By Department Advertising 21st January 2016 31st March 2016 $2,300 Photographer Marketing Photo Sessions 22nd January 2016 15th April 2016 $4,500 Ad firm Marketing Create new print ads 12th February 21st May 2016 $320 Ad firm Marketing create new radio sports 21st January 2016 15th April 2016 $230 Ad firm Marketing create new vide ads 22nd January 2016 31st March 2016 $210 Ad firm Marketing Launch and campaign 21st January 2016 21st May 2016 $520 Ad firm Marketing Total Advertising Budget $8,080 PR Create press release focus on new initiative 21st january 2016 31st March 2016 $230 PR Agent Marketing Send press release 12th February 15th April 2016 $540 PR Agent Marketing Follow up calls on press release 21st january 2016 31st March 2016 $540 PR Agent Marketing Total PR Budget $1,310 Direct Marketing 21st January 2016 31st March 2016 $4,340 Marketing Assistant Marketing Create email blast about new referral program 22nd January 2016 15th April 2016 $5,480 Marketing Assistant Marketing Send email blast 12th February 21st May 2016 $2,380 Marketing Assistant Marketing Create corporate offering mailing and target list 21st January 2016 15th April 2016 $3,260 Marketing Assistant Marketing Send corporate offering mailing 22nd January 2016 31st March 2016 $2,370 Marketing Assistant Marketing Total Direct Marketing Budget $17,830 Web Development 12th February 21st May 2016 $54,600 Web Firm Marketing Revise Website 21st January 2016 15th April 2016 $34,700 Web Firm Marketing Create new Facebook application 22nd January 2016 31st March 2016 $23,760 Web Firm Marketing Launch Facebook application 21st January 2016 21st May 2016 $54,300 Web Firm Marketing Total web development budget $167,360 Marketing Loyalty and Referral Programs Create new referral forms 21st January 2016 21st May 2016 $32,500 Marketing Assistant Marketing Staff training on loyalty and referral programs 22nd January 2016 15th April 2016 $34,650 Operation Manager Marketing launch New programs 12th February 31st March 2016 $21,300 Marketing Director Marketing Total Loyalty and Referral Programs $88,450 Totals $283,030 Figure: Work Based Structure of Portland Fit (Source: Blythe, 2012) Work-based structure helps Portland Fit for defining the projects in an accurate manner. It defines the hierarchical structure for smooth functioning of Portland Fit. It mainly ensures monitoring of the project as well as allocation of related resources for the same. This particular company aims at estimating the cost evaluation and risk allocation strategy in the most appropriate way. It mainly checks specified deliverables for the stakeholders of the business organization. It mainly supports execution as well as monitoring process for the runners. Project Name Weekly Timeline Week 1 - 2 Week 3 - 4 Week 4 - 7 Week 8 - 10 Week 9 - 10 Notes: Briefing of the project Product research and development Market research Promotion and advertisement Monitoring and measurement Feedback of the customers Month 1 Month 2 Month 3 Month 4 Month 5 Totals: 13 14 22 21 14 Cumulative Total: From the above analysis, it is easy to collect the reliable information on Portland Fit. It mainly assigns price build strategies for improving in the generation of revenue for future business activities. Capital budgeting techniques will help in understanding the cost estimation for innovative projects selection in an overall manner. Reference List Blythe, J. (2012).Marketing. London: SAGE Publications. Kotabe, M., Helsen, K. (2011).Global marketing management. Hoboken, N.J.: Wiley. Sheehan, B. (2011).Marketing management. Lausanne, Switzerland: AVA Pub. Winer, R., Dhar, R. (2011).Marketing management. Boston: Prentice Hall.